Because we are more than just hairstylists
We are part of this earth. We take what it gives us and now we want to give something back: In close collaboration with AVEDA, we are fully committed to working in harmony with the environment. Our use of organic, natural products does not just benefit our clients, but also the environment: starting with our responsibly sourced raw materials right down to the natural breakdown of waste products. The products from AVEDA, Intelligent Nutrients and further Products use no chemical substances and additives, so nothing hazardous is reintroduced into the environment.
Clean water for a better life
This was the slogan for Earth Month in April 2013. The challenge: to collect donations to help provide people in other parts of the world with access to clean drinking water. The target: 5 million US dollars in 30 days. The result: all of the donations collected will be sent to our local donation partner viva con aqua, which uses the donations to support projects organised by the world hunger association Helvatas.
Cut a thon
Cutting like champions: All revenues collected on Earth Day, 22nd April 2013, were donated to Earth Month. A lot can be achieved when everyone gives a little something. AVEDA made it into the Guinness Book of World Records by collecting 220,000 US dollars in just 24 hours.