AVEDA is committed to taking care of the environment and treating it with respect. This philosophy finds expression not only in our products, but also in our efforts to ensure the well-being of others. We aim to set an example when it comes to dealing responsibly with nature and its resources – and not only with regard to the cosmetics industry, but also the world in which we live.
Horst Rechelbacher, founder
Everything you need to know about AVEDA

AVEDA offers high-quality products that are produced using only organic ingredients. The starting point for all our products is a careful sustainable relationship with the natural resources which provide these ingredients.
Everything that we humans consume and use will ultimately return to nature. That is why you should use AVEDA! Anything produced using pure natural products will not damage nature and can only do us good. The products from AVEDA demonstrate quality and effectiveness – through innovative methods that are always sustainable.
We believe in promoting a better relationship with the environment, because we all bear responsibility.